Analysis Ford UK Coursework Example | Topics and Well Written Essays - 2000 words

Analysis Ford UK - Coursework Example Instead of having severe rivalry Ford has sustained in the market and has gained competitive advantage over others. Societal marketing is a concept of marketing that is adopted by various companies and organizations in order to build the ethical and social considerations. By adopting societal marketing strategy the company is required to balance and resolve the conflicting profits of the company, satisfaction of the consumers and also the public interest. Here in this case considering the societal marketing strategy adopted by Ford because people now an s gift days are exchanging and communicating value in the market place. Ford identified the digital space economy which it considered to be the gift economy where the value for the services do not progress slowly but in a galloping mode between the consumers which helps Ford in providing a return for its brand and providing the value for the corporation. By adopting societal marketing Ford found that its brand was converted into an agent and also enabling cultural production that is providing fun. In order to serve well to its customers the marketers are adopting social marketing strategy. Now a day’s societal marketing is attaining the advantage and the attention of the consumer and therefore it is expected to continue in order to get it into practice. The societal marketing is considered as important and an excellent tactic and tool for promotion with various social parameters and exploring the response and behaviour of the consumers. The main aim or objective of the societal marketing is positioning the product or the service offered. Positioning can be defined as the creativity or the strategy that is adopted for designing the offerings of the company and occupying an image in order to occupy a place in the mind of the target consumers and market (Boone and Kurtz, 2011) Ford is considered as one of the first automotive companies of America and even today Ford successfully manufactures trucks,